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Kendrick Lamar might’ve just teased a brand new project and fans are going nuts.

The rapper shared a cryptic message on Instagram early Thursday morning, which instantly led to chatter of a new album. The image is of a black slate with the roman numeral IV.

In conjunction with the major tease, he deleted the rest of his Instagram photos. So the only thing on the 29-year-old’s page is the possible cover art for what could be his fourth studio album. After all, IV is the number 4.

The LP would be a followup to the Compton native’s third studio album, To Pimp A Butterfly, which was nominated for a Grammy for Album of the Year in 2016. That year, Taylor Swift took home the top honor and folks were not happy about it.

At the time, dozens of social media users suggested Kendrick should’ve won. Among the critics, actor Don Cheadle, who wrote: “I almost kanyed tonight. #Restraint #Temperance @kendricklamar #AlbumoftheYear!!!!”

It’s worth noting that Lamar’s post comes just weeks before headlining the Coachella Valley Music Festival. Yep, this is what we call good marketing, folks.

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