He’s known for his comedy shtick and huge social media following, but King Bach took on a serious tone in his latest video, speaking out against police brutality and honoring the memories of those killed at the hands of cops.
In the two minute video, Bach stands shirtless with the names of numerous people killed by police written on his chest in black marker. There’s no smile on his face or wacky skits being performed, it’s a rare glimpse at the actor’s serious side. The clip begins with King criticizing those who have been more vocal about the looting than the lives lost due to police brutality. He also takes a shot at any company who will question a partnership with him because he’s using his platform for social justice saying, “My people have been dying of injustice for centuries, I don’t give a damn how a brand feel!” He even calls out fellow Tik Tok stars who enjoy creating content influenced by Black culture but have gone silent when it’s time to stand in solidarity with Black people, telling them to , “kick rocks.” The video ends with a loud cry, “these innocent names have been turned into hashtags and the deaths we could avoid, say it loud, I’M BLACK AND I’M PROUD, rest in peace to George Floyd!”
— King Bach (@KingBach) June 4, 2020
Now, clearly, the video was created with well-meaning intentions. However, the internet has a long memory and folks just can’t seem to forget when Bach was making Vine videos playing into societal stereotypes and chasing after white women. Additionally, the misspelling of Tamir Rice and Breonna Taylor’s names also didn’t sit well with people on Twitter where King Bach has been trending. And, it’s that reason why many have been quite critical of the influencer’s attempts at social advocacy.
King Bach really did that cringe ass stunt thinking people wouldn’t see right through him AND take his ass serious…. Pfftt pic.twitter.com/Fnkq1hnpsU
— Dani (@GGDaniDauntless) June 5, 2020
i will never take king bach seriously like we anit forget all the stereotypical jokes he made about blk ppl especially blk women
— Hanna (@hannaddis) June 5, 2020
which one of king bach’s white friends helped him with spelling the names i just want to know pic.twitter.com/KJrDpF2Bih
— (@umasurampudi) June 5, 2020
black people looking at king bach pic.twitter.com/4n75IIe3BQ
— j (@iclearlyloveyou) June 5, 2020
someone said king bach looks like a chipotle bag and eye- pic.twitter.com/TUPvERiRf1
— U N (united nations) (@Hooo_goe) June 5, 2020
Breoanna Taylor. Tamar Rice. pic.twitter.com/tbTxnJA5vg
— Bri (@BriMalandro) June 5, 2020
did king bach not spell check on their names because….. pic.twitter.com/PmHl0RbAii
— Ally Mo. ♡ (@dannygall04) June 5, 2020
King Bach tryna sound like the black Gabbie Hanna like he wasn’t making stereotypes about black people back in the vine days
He do be bringin strong point to da table but…you could not PAY ME to sit thru that awkward ass long paused video. pic.twitter.com/9nIFQipU5B
— Going✈ to end you :)BLM (@suzyismydog) June 5, 2020
However, it wasn’t all bad for Bach. He did have a few supporters in his corner…
Y’all really are disappointing, king bach trying to deliver a message using his platform to inform his audiance and you all laugh! Then what the fuck are we fighting for if this all sounds like a fuckin joke to you?!?!
— pamela chimborazo (@pchimborazo21) June 5, 2020
LMFAOy’all was just on King Bach’s ass for not being funny a while back, now y’all makin fun of him for that serious ass video he posted give my mans a break pic.twitter.com/HlkfZ7LeL2
— Andres Gabriel (@realgabrielcito) June 5, 2020
Look, one thing we can all agree on is fighting against police brutality and systematic racism is always a worthy cause … even when it comes from King Bach.