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Aunt Jemima & Uncle Ben Get The Hook, Here Are Other Brands That Need To Follow Suit



First Aunt Jemima, now Uncle Ben’s, old racist logos and characters are finally dying off. Quaker Oats pulled the plug on the 130 year old brand that is fronted by a mammy-ish figure who looks like she just walked off the plantation. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” was the official company line. Which then led to Uncle Ben’s logo getting the same treatment. “Now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” said the Mars Company which owns the brand. Earlier this year Land O Lakes phased out the Native American woman they call Mia from their products. The reason, they wanted to focus on the farmers who create their products. The real reason, Native American’s are not mascots. So now that companies are finally waking up to the racist logos and characters representing their brands, who is next? Well here are some suggestions.

Cream Of Wheat


The image on boxes of Cream of Wheat is a old minstrel show character called Rastus. Emery Mapes, the inventor of the product, designed the packages for the “breakfast porridge” himself in 1893, emblazoning the cartons with an image of a jolly African-American chef he called “Rastus” after the cheerful simpletons depicted by Joel Chandler Harris in his Uncle Remus books. The image was offensive; like Aunt Jemima and Uncle Ben, this figure solidified white stereotypes of happy black servants. Look at this Ad from 1921 which projects Rastas as a barely literate imbecile.

Cream of Wheat, y’all are on the clock.

Eskimo Pies

Listen, stopping using the word Eskimo. It should be buried right next to Oriental, Negro, Colored and Indian (as in American Indians).  Eskimo Pies were invented in an Ohio sweets shop and were originally called I-Scream bars. Its a universal treat but the people of the great north now go by their tribal names and not the blanket moniker of Eskimo’s which was used by non-native people. Just like the Native Americans, it is disrespectful to call a people by a name that was given to them by, in many instances, racist people who colonized their lands. Nestle what ya gonna do?

Of course there will be people who will say this is an “overreaction” to the climate and times we live in right now, and I would answer by saying, actually its an under reaction, to what has been happening for a very long time.

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  1. Elaine

    June 18, 2020 at 3:16 PM

    What the hell is going on the black lady on the aunt jemima bottle was updated and she doesn’t look like a slave and the man on uncle Ben is a regular man and if you change any of these I won’t be buying any of your products
    You changing these because of the Democrats

    • Alan Morgenstern

      June 20, 2020 at 2:34 PM

      They are changing these products because of human decency and respect, If those are Democratic values, I’m with them.

      • Rudolph Hawke

        June 24, 2020 at 7:12 AM

        You are such sad people. Everything you are doing right now is pushing people further apart and you don’t even know it.

      • goodforall

        June 25, 2020 at 8:09 AM

        You are a solid and joke and have no clue! Even the family of several women who portrayed Aunt Jemima are upset with that image being removed. Only morons like yourself thing these are racist in any way. They actually glorify these folks!

        • STFU

          June 28, 2020 at 10:24 AM

          Lol. No, they aren’t. Do four seconds’ research and you’ll actually LEARN that those posts circulating are fake.

  2. Steve Stilwell

    June 19, 2020 at 1:42 PM

    Some of these products were made by black Americans so what is wrong with her face on the bottle I read she was America’s first black millionaire.

    • Alan

      June 20, 2020 at 2:35 PM

      You miss the point entirely.

      • Alan Mark

        June 25, 2020 at 8:23 AM

        I had heard that Mrs. Butterworth was getting redone, too? WHY? Is it wrong to have a grandmotherly image providing the syrup? As for Cream of Wheat, just remove the image of the Chef. Nothing else needs to be done.

  3. Stephen E Lawrence

    June 21, 2020 at 4:11 PM

    Does this mean no blaclamericans on products because it’s realist?

  4. Neil A. Dixon

    June 26, 2020 at 9:20 AM

    I have another surprise, most of the tribal names we use for different groups of native Americans are English given. One example would be the “Delaware Indians.” Their real name was the “Lenape.” And there are other examples. People just did the best they could. We are looking at everything through 21st century eyes. What will happen a century or two from now when they will wonder why we aren’t doing things as seen through their eyes and do as those people think are “proper?” Oh, that right; that is in the future and we have no idea what will be considered proper or “correct.”

  5. JBP

    June 29, 2020 at 7:07 AM

    Years ago when all this PC cwap started, an old friend, who was a Yavapai Chief, brilliantly stated, the all the things being removed and changed of indigenous people seem to bother Non-Indigenous People
    MORE THAN THEM! He was for removing derogatory images, but to go Around Removing Everything ‘They’ felt was wrong, was just plain stupid..In many instances, they were removing their very Existence in this country. He also felt that Indigenous People, like other groups, had problems that needed to be fixed however, their People were ONLY USED when needed to attach them to ‘Another Group’..
    He also told me…Which I thought was interesting, .that as far as them being called ‘Native Americans’..All people who were born here ARE NATIVE AMERICANS! However THEY, were ‘The People’ of this land!

  6. David

    July 3, 2020 at 12:06 PM

    Well in some places you can’t use the term Master bedroom
    The PC police are forcing the Washington Redskins to change their team name.
    I see the demise of Mastercard, Discovery, Oklahoma, St. Louis Summit counties in Denver and Ohio, Chicago Blackhawk hocky team, and thousands more

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