The 2019 ESSENCE Festival presented by Coca-Cola® attracted more than half a million attendees to New Orleans this Fourth of July weekend, and of course HipHollywood was there soaking up all the action. For their historic 25th anniversary celebration Essence pulled out all the stops. Here’s just some of the highlights.
Forever First Lady Michelle Obama commanded the main stage at the sold-out Superdome for her first ESSENCE Festival headline appearance.
Throughout the weekend, seven 2020 Presidential candidates took the stage to address the largest annual gathering of Black women in the nation including Senator Cory Book, Senator Kamala Harris and Beto O’ Rourke.
In addition, the debut of the ESSENCE Global Black Economic Forum brought attendees together with CEOs from Walmart, JPMorgan Chase, Kaiser Permanente, Square, TDJ Enterprises and more.
And if that wasn’t enough the festival name officially changed to the ESSENCE Festival of Culture.
Then of course there were the performances. This year some 100 artists hit the stage at the Mercedes-Benz Superdome including Mary J. Blige, Missy Elliott, H.E.R, Nas, Pharrell, Patti LaBelle, and Jermaine Dupree.
More than 300 celebrities, leaders and influencers participated in the Festival’s daytime experience including Rev. Al Sharpton, Ava Duvernay, Tyler Perry, Congresswoman Maxine Waters, Common and Iyanla Vanzant to name a few.
And it all would not have been possible without the Sponsors including presenting sponsor Coca-Cola and major sponsors AT&T, Disney, McDonald’s, State Farm, Walmart and Ford who hosted a special ride and drive for participants and art installations showcasing the work of black female visual artists.
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