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For The Culture! Rihanna Makes History With Her Own Fenty Luxury Fashion Line

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Now THIS is a good excuse for continuously stalling us on a music release — Robyn Rihanna Fenty is out here making major fashion moves, while simultaneously breaking barriers!

Our favorite Bad Gal made an announcement on Friday morning that had all the kids gagging. The fashion icon is taking her slay to the next level by becoming the FIRST Black woman to create an original brand at the famed luxury goods conglomerate LVMH (Moet Hennessy Louis Vuitton) and the first woman of color to helm a top spot at the fashion maison, as well. Introducing Fenty. STUNT!!!

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH,” said Bernard Arnault, LVMH’s chairman and CEO. “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

Of course, folks are waiting with baited breath for the opportunity to see the clothes and throw all of their hard earned coins at the collection that will also include sunglasses, accessories and more. And Rih Rih promise she’s been given full artistic freedom to give us her very flyest ish.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Long Live FENTY!

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@fenty .

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