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Rihanna’s Beat Faces Backlash Over Culturally Insensitive Branding

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Rihanna rarely misses the mark, but her Asian friends (and their allies) are up in arms over her latest beauty blunder.

Although the pop star hasn’t given us any new music in years, RiRi has been dropping Fenty Beauty products like her life depends on it. The latest is a new set of her much loved Kilawatt highlighters.

On the Fenty Beuaty IG page she announced “#AFTERNOONSNACK/#MOHUNNY” in addition to “#PENNY4UTHOTS”

But when she dropped “#GEISHACHIC” fans were like ‘nah, sis that ain’t it’. Of course, Fenty deleted it from their IG, but TrendMood1 caught it.

View this post on Instagram

UPDATE 🚨🚨 Hey Loves, Due to the feedback on this post @fentybeauty has decided to completely remove this shade from online and in stores until further notice. We will keep u updated! We appreciate Fenty Beauty’s responsiveness to this matter and applaud the continuous evolution of this amazing beauty community 💗🙏🏼 . . . More….. 👀🙀💗❤️ #fentybeauty Keep it cute and sweet in #KILLAWATTFOIL in #GEISHACHIC! NEW metallic brick red ✨ . . It’s going to be a HOT🔥 #Summer2019 ☀️✨ Also dropping: 1. #BRONZERS ✨😍 #SUNSTALKRBRONZER – gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer. that are blendable and transfer resistant in 8 shades, Instant Warmth Bronzer $30 each: MOCHA MAMI – very del shade with warm red undertones COCO NAUGHTY – deep shade with neutral undertones CARAMEL CUTIE – tan to deep shade neutral undertones BAJAN GYAL – tan shade with warm undertones I$LAND TING – Medium shade with neutral undertones PRIVATE ISLAND – Light to medium shade with warm undertones SHADY BIZ – Light shade with warm undertones INDA SUN – fair shade with neutral undertones 2. SCULPTING BRONZER BRUSH 195 $34 – A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision. 3. CHEEK-HUGGING BRONZER BRUSH 190 $36 – An extra large, super plush bronzer brush that’s expertly chiseled to “hug” the curves of your face for an all-over bronze glow. 4. LIL BRONZE DUO Mini Bronzer Set $24 featuring a mini Sun Stalk’r Instant Warmth Bronzer and a mini Match Stix Shimmer Skinstick. In SHADY BIZ/SINAMON (for light – Medium skin tones) CARAMEL CUTIE/SINAMON (For tan to deep skin tones) 5. Mini!! PRO FILT'R – Instant Retouch Setting Powder $16 in Butter, Cashew, Honey, Nutmeg . . Will be available ➡️ APRIL 5TH online @fentybeauty @sephora . . There are more…. 👀 What’s on your list? 💛❤️💗✨💧 XO #Trendmood #fenty #fentybeauty THANK U for this beautiful update: @jordy2_shorty @audreypschl 😘 . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger

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Fans called the product’s name racially insensitive and stated it perpetuated harmful stereotypes. Thankfully, Fenty listened. A Reddit user who blasted the brand on their Instagram page received a direct message.

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