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Why Kim Kardashian Is Urging You To “Be Woke”

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Kim Kardashian wants you to “be woke”. Seriously. But, before you roll your eyes to the back of your head, just hear her out…

It’s not just Kim who’s calling for a nationwide wake-up; it’s a bunch of folks uniting for a new short-form social series titled “Be Woke.” The goal of this initiative is to educate and activate millennial and Generation Z voters, particularly young Americans of color.

In addition to Mrs. West, Will.i.am, Jamie Foxx, Shameik Moore, Laz Alonso, Michael Ealy, Jussie Smollett and more are attached to the campaign.

“Be Woke” is a campaign unto itself, with a format that features celebrities sitting down with hosts Van Jones, Roland Martin and Tameka ‘Tiny’ Harris in down-to-earth, one-on-one segments to discuss political, social and societal landscapes, and implore activism.

The 5-10 minute episodes will be available on bewoke.vote.

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