Making money is good, making an impact is even better — but when you can do both, and make history, well then, you’re just the GOAT!
Hearing that Jay Z and Beyonce’s On The Run II tour did well isn’t surprising. The tour spanned two continents and was everybody’s timeline — fans flocked to the shows! But, to hear that, not only did it do well, but it made history, well that’s just the icing on the cake by the pound (see what we did there).
The tour kicked off in early June with 18 stops in Europe, followed by 30 more in North America. Over the span of four months the tour sold 2,177,000 tickets with each show grossing an average of $5.28 million, this according to Billboard. And when you tally it all up, The Carter’s OTR II tour grossed $253.5 million — about $144 million more than what the original OTR earned in 2014. Cha-Ching!
That’s a lot of money, yes, but it’s also the second highest grossing tour by a Black artist this decade. Who’s first? Beyonce. Y’all, the girl is competing with herself! Queen Bey’s 2016 Formation World Tour brought in $261,126,709 (adjusted for inflation).
Additionally, the only other Black artists to even crack the top earning tour list are Tina Turner and Michael Jackson. MJ’s Bad Tour, which spanned 1987 through ’89, is the second highest grossing tour ever raking in $260,181,300 (adjusted for inflation)! The King of Pop scored big with the HIStory World Tour ($251,536,070 after inflation) and by touring with his brothers on The Victory Tour grossing $176,665,599 (post inflation).
Tina had her history making run during the Tina!: 50th Anniversary Tour in 2008-09. When it was all said and done, Turner grossed $151,140,841 (adjusted for inflation).
So, with The Carters out here making money moves, should they just go ahead and line up On The Run III? Or, are you completely over it?
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