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More celebrities are speaking out and severing ties with clothing retailer H&M following backlash it received from featuring a young black model in a “Coolest Monkey In The Jungle” hoodie.

Hip-hop artist G-Eazy announced on Tuesday that he is terminating his partnership with the brand ahead of his upcoming line with the clothing company. The news comes just one day after The Weeknd broke off his relationship with the brand.

G-Eazy posted on Instagram a drawing of the boy wearing the hoodie, but this time with a crown over his head and “Coolest King in the World” written across his chest.

“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” the rapper wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”

“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” he continued.

G-Eazy’s collaboration with H&M was expected to launch March 1. Meanwhile Jesse Williams who collaborated with the brand for a holiday campaign in November alongside Nicki Minaj has spoken out shaming the Swedish retailer.

“Last year I chose to do a holiday campaign w/ @HM specifically because it centered women and girls as imaginative doers; because it centered an intelligent dark skinned girl w/ natural hair as protagonist; because it featured a loving, creative, working class black family. And then, here they come with this bullshit…,” he posted with a picture of their all white board of directors. ”

“It’s a truly desperate and bizarre ritual we’ve become conditioned to,” he added before urging African American consumers to buy black. “A ritual that WILL go the way of the confederate flag: A relic of a destructive juvenile “civilization,” disguised as harmless tradition. End relationships with your abusers. Make room for yourselves.#BuyBlack#BuyResponsibly

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