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Kim Kardashian fans are nothing short of loyal.

The first day the reality star’s new fragrance hit the web, thousands jumped to purchase the product, some, without even having smelled it. According to reports, Kim made upwards of $10 million after just the first day.

According to reports, only 300,000 bottles were produced and it’s expected by Thursday night, they will completely sell out.

The mother of three dropped a trio fragrances called Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, which were inspired by her Paris robbery.

“Honestly, after my Paris situation, a lot of my friends would come over and bring me healing crystals,” Kardashian, who was robbed at gunpoint, told WWD. “It’s very L.A.”

The fragrance bottles are also shaped as crystals in hopes to bring a sense of calm.

Sold at $60 for 75mL and $35 for 30mL, the scents all have different top notes. The Crystal Gardenia has water lily, timeless gardenia, tiara flower and velvet tuberose. Crystal Gardenia Citrus includes sparkling citrus, woods and musks; and the Crystal Gardenia Oud has top notes of bergamot, lavender, red rose and jasmine.

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