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The women of the Kardashian clan are being featured in the Hollywood Reporter’s latest issue and unveiled some insanely juicy details about their lives.

Even though for the past decade the family has lived out their personal relationships, careers and family woes in front of the camera, there are still details about the families lives that have yet to be disclosed — until now.

THR sat down with Kourtney, 38; Khloe, 33; Rob, 30; Kendall, 21; and Kylie, 20; as well as matriarch Kris, 61 and executive producer, Ryan Seacrest about how one sex tape led to a multi million-dollar empire.

Here are five new fascinating facts we learned from THR’s cover story titled: “The Kardashian Decade: How a Sex Tape Led to a Billion-Dollar Brand.”

How Keeping Up With the Kardashians Was Birthed?: According to Seacrest, “Everyone was talking about The Osbournes, and I said to my development executive Eliot [Goldberg], “Let’s try to find something in this world and take it to E!” After it was picked up Kris made it clear to Ryan that “In order for this to work, yes, there’s a glitz and glamour, but there’s got to be honesty and vulnerability. We need to make a pact that the show won’t just be pretty pictures. As time goes by, you see some of the most vulnerable moments. There was a deliberate intent to be vulnerable and capture that from the beginning.”

Kris then told her family, “If we’re going to do this, we have to be all in. We have to really be who we are.”

Kourtney Was Resistent To the Show: “I remember in season one being like, ‘I have to go the bathroom,’ and I’d cry in there as quietly as I could because I was still mic’d. I never want to cry in front of cameras,” Kourtney said.

Khloe Was Against Spin-Off Series Khloe & Lamar: “I never wanted to do Khloe & Lamar [which ran for two seasons in 2011 and 2012]; my ex-husband did,” Khloe said. “He sold it to E!, and I let it happen because I wanted him to be happy. I was the one who canceled it. It was way too much. [Odom was hospitalized in 2015 after being found unconscious at a Nevada brothel. The couple divorced in 2016.]”

Producers Gave Kim An Out To Not Marry Kris Humphries: “There was all this attention on the wedding, and I thought maybe it was just the pressure of the show giving me this anxiety. My friends told me I just had cold feet, but even the producers said, ‘You don’t seem happy. You don’t have to go through with this.’ The night before, my mom pulled me aside, off camera, and was like, “This isn’t it for you. Why don’t you go away and I’ll handle it?” I felt like, if I pulled out now, everyone’s going to think I just did it for the show. Then afterwards, people were saying, ‘You have to stay married for a year,’ but I physically couldn’t do it. When I made the decision [to divorce], everyone said it was made up for the show. Everyone really wanted to take me down.”

Kendall Jenner Was Devastated Over Pepsi Controversy: Kim said: “I see her at home crying, but in the media she looks another way because she’s not addressing it. I’m just like, ‘This is wrong. You need to speak up.’ She was like, ‘I don’t ever want to show that footage of me crying.’ She was trying to not make excuses or be dramatic, but that was what she was going through at the time.”

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