Jay Z’s latest album 4:44 has officially gone platinum!
The rapper released the anticipated project on Friday and literally, just days later, the project surpassed 1 million units sold. According to the Recording Industry Association of America (RIAA), the new LP hit platinum quicker than any other album released this year.
And as 4:44 continues to skyrocket in streams, folks are now raving about the rapper’s new visual for his track “The Story of O.J.”
In the recently released video, Jay turns himself into Jaybo, a replication of the blackface cartoon, Sambo. The visual, perfectly fit for the politically charged track, also shows old school Disney and Warner Bros. cartoons in the same likeness.
While rapping about still being a “n*gga” regardless of where one might stand on the societal spectrum, Jay uses O.J. Simpson as a reference. “O.J. would get to a space where he’s like, ‘I’m not black, I’m O.J.’ Like Tiger Woods would get to a space and think, ‘I’m above the culture,'” Jay said before releasing the video.
He added, “And that same person when he’s playing golf and playing great, you’re protected. When you’re not, they’re gonna put pictures of you drunk driving and, like, embarrass you. That world will eat you up and spit you out.”