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Mystery Solved: Jay Z Delivers Tidal’s First Film Starring Mahershala Ali & Lupita Nyong’o



Game 3 was exciting in its own right, but a Tidal ad during the commercial break was a surprise bonus folks didn’t see coming. It finally revealed the meaning behind “4:44” — a riddle plaguing NYC for weeks.

Sorry, folks, “4:44” isn’t a new Jay Z album, but it is a new Jay Z project. The Jigga Man’s streaming service Tidal, in partnership with Sprint, is venturing into uncharted territory … movies!

“4:44” appears to be a new film starring Mahershala Ali as a boxer, according to the ad. The film will also star Lupita Nyong’o and Danny Glover. Check out the spot below, posted by Sprint CEO Marcelo Claure.

No release date has been announced for the NC-17 film, but Tidal + Sprint promise more info soon. Will this finally make you subscribe to Tidal?

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