Game 3 was exciting in its own right, but a Tidal ad during the commercial break was a surprise bonus folks didn’t see coming. It finally revealed the meaning behind “4:44” — a riddle plaguing NYC for weeks.
Sorry, folks, “4:44” isn’t a new Jay Z album, but it is a new Jay Z project. The Jigga Man’s streaming service Tidal, in partnership with Sprint, is venturing into uncharted territory … movies!
“4:44” appears to be a new film starring Mahershala Ali as a boxer, according to the ad. The film will also star Lupita Nyong’o and Danny Glover. Check out the spot below, posted by Sprint CEO Marcelo Claure.
— MarceloClaure (@marceloclaure) June 8, 2017
No release date has been announced for the NC-17 film, but Tidal + Sprint promise more info soon. Will this finally make you subscribe to Tidal?