Have no fear, Kendall Jenner is here … with a can of Pepsi … to solve police brutality and injustices against minorities. Yea…
That is essentially the message folks are walking away with after seeing Pepsi’s new “Live For Now Moments Anthem.” In the two-and-a-half-minute spot, set to the song “Lion” by Skip Marley, people can be seen coming together to march for peace? Equality? Soda? We actually don’t know. But, what we do know is that at the end of the ad Jenner saves the day by handing a cop a can of pop. The crowd of protesters erupt with excitement and now all of our Black men can feel safe again*.
Just take a look.
Not only are people upset over the tone deaf commercial, but the stolen imagery is making many folks just plain sick. KJ handing the cop a carbonated beverage should not, in any way, be compared to Ieshia Evans standing in front of officers in riot gear, protesting the countless unarmed Black men and women murdered by police, but it seems that’s what Pepsi has done.
Jenner has yet to speak on the controversy, but her comment section is in shambles.
Here’s how Pepsi describes the ad:
A short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back. Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
Even after intense scrutiny, the soda giant doubled down on their approval of the ad by saying, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.” And that, of course, led to #BoycottPepsi.
What are your thoughts?
* Denotes sarcasm.