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Imitation is the sincerest form of flattery … right?! If that’s the case, then Missy Elliott must feel flattered as hell right now.

Adidas just launched their new campaign featuring Dej Loaf and the imagery is straight out of Missy’s “The Rain (Supa Dupa Fly)” video.

Of course folks on the Internet were immediately up in arms, calling out the sneaker brand on their obvious Elliott appropriation.

But actually, Adidas wasn’t jacking; they were paying homage. The ad, ironically called #ORIGINALis, was meant to invoke feelings of nostalgia while ushering in a new wave of talent, i.e. Dej Loaf.

High fashion couture meets the ’90s with @dejloaf. #ORIGINALis

A post shared by adidas Originals (@adidasoriginals) on

Do you think Adidas nailed it or missed the mark?

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