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Folks were fascinated with the life and trial of O.J. Simpson for all of 2016. From FX’s The People v. O.J. Simpson, which nabbed several awards including a Golden Globe, to the documentary O.J.: Made in America, which won an Oscar.

Now it looks like Simpson could end up on reality TV when he gets out of prison later this year. But will people watch?

According to TMZ, reaction is mixed amongst production companies, networks and agents about how well a show featuring Simpson would do, but there certainly is interest. Experts say Pay Per View could be a viable option.

And then there’s also UK’s Celebrity Big Brother. Radar Online is reporting Simpson could go from the big house to the confines of the reality TV house.

According to the site, bosses for the Channel 5 reality show are eager to sign the reviled ex-athlete, and will apparently take the risk of angering some viewers in exchange for massive ratings over the controversy that would ensue.

Simpson, 69, is reportedly set to walk free from prison on October 3, exactly nine years into his 33-year sentence. As previously reported, a parole board is set to meet July 3 and is expected to recommend his release, based on good behavior.

The former football legend–who was acquitted in 1995 of the brutal stabbing murders of his ex-wife, Nicole Brown, and her friend, Ron Goldman–was convicted in 2008 on armed robbery and other charges. Simpson was sentenced to 33 years imprisonment, with a minimum of nine years without parole at the Lovelock Correctional Center in Lovelock, Nevada.

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