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Beyonce is teaching her daughter Blue Ivy the art of building a brand pretty early. According to reports, Blue Ivy is about to get her name officially trademarked for use on goods and services. Per TMZ:

Bey’s company wants to launch a line of Blue Ivy Carter products … from hair care to clothing, mobile devices to video games, and more. The company already filed legal docs to make it happen and, based on our research, it looks like the application will be approved very soon.

It seems that back in 2012, Beyonce’s company filed a similar application but she was shut down because someone already had a lock on the name, Blue Ivy. Now that they’ve added Carter, it’s full steam ahead.

Sources say Bey even wants to create a Blue Ivy Carter fragrance line. We can’t wait to get a whiff of that!


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