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Since Birdman demanded “respek” from The Breakfast Club a few months ago, the whole movement has taken on a life of it’s own — And, if you thought it was close to over, think again. The Cash Money CEO told HipHollywood he will continue pushing “respek” for quite some time.

Luckily, it’s not all about the money, or lack of respect, for Birdman. It’s actually about helping to provide a better life for other young boys. That’s right, with all the merchandise and music Bryan Williams has sold using the “Respek” moniker, he says that the proceeds go towards helping those in need. “Everything with the “Respek” gear and all that we donate the profits to boys homes all over the world,” Williams stated. “That was one of the first things I did. So yea, I’mma keep it going.”

Well, you gotta #Respek that!

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