We are totally doing backflips right now all thanks to new reports that Rihanna will be launching a makeup line.
It was announced on Wednesday that Badgalriri has teamed up with the Kendo division of LVMH Moët Hennesy Louis Vuitton to bring a full Rihanna makeup collection. The line, called Fenty Beauty by Rihanna, will launch in the fall of 2017.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, chief executive officer of Kendo said. “We are aiming for the stars.”
This isn’t the first time the 28-year-old has created a line of cosmetics. In 2013, the pop star collaborated with MAC to bring fans a four-part, limited-edition RiRi Hearts MAC color line. And in 2014, the singer, who is currently on her ANTI World tour, represented MAC’s Viva Glam lipstick to raise funds for AIDS research.
According to WWD, Fenty Beauty will be the third major color cosmetics project that Kendo has undertaken, following those by Kat Von D Beauty and Marc Jacobs Beauty.