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If you follow DJ Khaled on Snapchat, you probably have learned by now you can expect a Snap by what feels every five minutes … if not more.

The famous producer, whose name should change to DJ Always Snapchatting, is constantly posting about his day to day life, as well as regular monologues about the keys to success.

But while the constant videos can be a bit over the top, the New Orleans native has his reasons for the relentless, unremitting shares. “Me and my fans are connected more through Snapchat. It’s like an antenna on my phone where the whole world can see and I’m just being myself,” the 40-year-old told HipHollywood while at Clive Davis’ Pre-Grammy Gala.

He continued, “If it’s me inspiring the young world, or the young world be inspiring me, it’s about putting a good energy out there and that’s the key. The key is to be yourself.”

And of course, the DJ ended with final thought: “Major key alert.”

Whether what kind of milk to use with your bowl of Cinnamon Toast Crunch or how to properly get a massage, jump on board and get all the keys to success from Khaled @Khaledsnapchat.

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