The ever-eccentric Jaden Smith has taken it up a notch.

JS is the newest face of Louis Vuitton’s womenswear line … yes, womenswear! LV’s Artistic Director of Women’s collections, Nicolas Ghesquière, posted the news on Instagram with a pic of Jaden.

Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber

There’s another snapshot of Smith in full regalia alongside 3 female models, Sarah Brannon, Rianne Van Rompaey and Jean Campbell.

What do you think of Jaden’s new look?