Kendrick Lamar is making a powerful statement in his latest video for ‘Alright,’ rapping about war based on apartheid and discrimination.
In the video, released on Tuesday evening, the Compton rapper starts off screaming loudly, followed by his intro: “I remember you was conflicted, misusing your influence. Sometimes I did the same, abusing my power full of resentment, resentment that turned into a deep depression.”
Director Colin Tilley tells MTV that he “wanted to have this m.A.A.d. city concept in there first. It basically shows the state of everything that’s going on in the world right now. It’s also showing how one man can basically spread positivity through all of the madness that’s going on and how everything is gonna be alright.”
When the beat drops, Lamar can be seen bumping in a car with his boys ScHoolboy Q, Ab-Soul and Jay Rock. “Tell me who the bitch ni**a hatin’ on me? / Jumping on my dick, but this dick ain’t free,” he raps.
At one point in the 7 minute video, the Compton native delivers some dope stunts, including floating through the sky and standing on a light pole in Los Angeles.
But the tone shifts at the end of the video, when Lamar gets shot and falls several feet from the top of a light pole. “It shows that, at the end of the day, we’re all human and that nobody’s untouchable,” the director said. “Whenever anyone’s life is being played with – whether it’s on camera or in real life – it’s a touchy subject. So, that’s why we chose to make it more of a fantasy and make it more like a dream – not necessarily a good dream or a bad dream. In that particular scene, it’s definitely a bad dream. So, we didn’t want to use a real gun. I felt like the police with his fingers as a gun was much more powerful.”
Check out the video below.