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Jay Z and Beyonce’s 22 Day Challenge Explained



Jay Z just made a major announcement that is bound to shakeup … wait for it … wait for it … the food industry! That’s right, Hov just announced that to celebrate his 44th birthday, he’s going vegan. That’s definitely among the more thrilling announcements Jigga could have made, and we support him in his quest to leave all that pork on the fork. #PeaceGod.

The rapper posted this message on his Life + Times blog explaining his decision:

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Jay will have some help on his new journey. The rapper’s wife will also be going vegan. We wish them the best of luck while we prepare to down this pot roast covered in bacon bits.

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