It’s finally official. Kanye West is done making dirty sneaker love to Nike, and will now be spoiling another brand with his creative juices. Last week, HipHollywood reported that Mr. West would be getting into bed with Adidas and today, the athletic apparel giant made the announcement we’ve all been expecting.
The following is a statement put out by the company confirming the news:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
We don’t know about you, but that statement doesn’t make it feel like Adidas is too excited about having Mr. West on their roster. Anyway, specifics about the fashion affair haven’t been revealed, but there are whispers in some circles that Ye will take home around $10 million. That means baby North West will be drowning in Riccardo Tisci’s finest well into her teens. Congrats, Ye. Way to stick it to the corporations you “Black Skinhead,” you.
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