Jay-Z’s marketing plan for the Magna Carta Holy Grail album is nothing short of genius. The rapper is currently performing “Picasso Baby,” a song off the album, inside New York’s Pace Museum as part of an live art exhibit. Yes, you read that right. Jay is inside the museum right now rapping the song and when all is said and done, will have performed it for six hours straight.
The entire event is being recorded for a music video.
Fans have been posting videos and pictures on Instagram of the art installation. Jay can be seen rapping on a riser by himself, as well as dancing and rapping along with fans walking through the exhibit. And yes, that is Wale in one of the videos below.
Eat your heart out, Kanye !
Popular on Hip Hollywood
‘Sneakerella’ Cast Dishes On Favorite Kicks And Diversifying Fairy Tales
Now who doesn’t love a good happy ever after or fairytale? Well if you’re a Cinderella fan and/or a sneaker...
Tom Cruise Pilots Helicopter To ‘Top Gun Maverick’ Premiere
36 years after “Top Gun’ dominated the box office, a sequel is finally flying into theaters. “Top Gun Maverick” starring...
Exclusive: Rihanna Hosts Rave-Themed Baby Shower
HipHollywood can confirm a Rihanna baby-shower has happened. The global superstar didn’t let boyfriend A$AP Rocky’s recent arrest rain on...
Apple TV+ Making Noise With ‘Roar’ Starring Issa Rae and Cynthia Erivo
Apple TV+ is making some noise with their new series “Roar” starring Nicole Kidman, Issa Rae and Cynthia Erivo. The...