Jay-Z’s marketing plan for the Magna Carta Holy Grail album is nothing short of genius. The rapper is currently performing “Picasso Baby,” a song off the album, inside New York’s Pace Museum as part of an live art exhibit. Yes, you read that right. Jay is inside the museum right now rapping the song and when all is said and done, will have performed it for six hours straight.
The entire event is being recorded for a music video.
Fans have been posting videos and pictures on Instagram of the art installation. Jay can be seen rapping on a riser by himself, as well as dancing and rapping along with fans walking through the exhibit. And yes, that is Wale in one of the videos below.
Eat your heart out, Kanye !
Popular on Hip Hollywood
Melody Holt Dishes On New Music And Life After Martell
Melody Holt is single and has a new single at the top of the R&B charts. Just a few days...
Cynthia Erivo Opens Up About Pressure Playing Aretha In ‘Genius: Aretha’
Nat Geo’s Genius: Aretha finally premiered Sunday night (March 21) and to be expected Cynthia Erivo was just that … Genius. HipHollywood...
Married To Medicine: Dr. Contessa Reveals If Husband Scott Cheated
Married To Medicine star Dr. Contessa is keeping it real about her relationship with husband Dr. Scott Metcalfe. Last...
Zamunda V. Wakanda: ‘Coming 2 America’ Cast Reveals Who’s Better
Nearly 30 years after Coming To America hit theaters … the world is finally getting a sequel. Coming 2 America...
- NEWS4 days ago
Is Kanye West Already Eyeing His Next Relationship?
- CELEBRITY4 days ago
Joie Chavis Doesn’t Receive Child Support From Future and Bow Wow
- CELEBRITY3 days ago
LisaRaye and Da Brat Have Emotional Reunion After Months Long Estrangement
- NEWS5 days ago
Funkmaster Flex Calls Cardi B A “Terrible Rapper”