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How Jay-Z Is Expanding His Roc Nation Empire



And the empire that Hov built continues to grow.

On Tuesday, the launch of Roc Nation Sports was announced. Jay-Z, who is close friends with athletes like Lebron James and Kobe Bryant, is expanding his management business by launching a sports management company. The move seems like a natural fit for an entrepreneur that also owns a portion of NBA’s Brooklyn Nets, and was instrumental in bringing them to his native borough.

“It was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay says of his latest business venture.

Yankees second baseman Robinson Cano will be the company’s first client. “At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” Cano explains.

“I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short and long term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing my distractions for me and my teammates.”

Jay also heads up Roc Nation, which manages artists like Wale, Shakira, Rihanna and Solange.

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