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PETA What, PETA Who? Jay-Z Reveals The Making Of His Custom Kicks



You know how the song goes – “I got 99 problems, and [PETA] ain’t one!”

Ok, those may not be Jay-Z’s lyrics verbatim.  But it would certainly seem to be the case, as the music mogul has recently appeared to throw a massive ‘bird’ up to the animal rights organization – by posting a video of the making of his controversial custom sneakers.

Called the “Brooklyn Zoo,” Jay-Z’s über-rare sneakers are actually Air Jordan’s bespoke out of 9 different animal skins, including: elephant, ostrich, python, boa, crocodile, lizard, alligator, suede, and sting ray.

Predictably, PETA was up in arms over this custom shoe (which uses so many animal skins that they had to call it the “Zoo”).  They publicly criticized both Jay-Z and Beyoncé (she has a similar customized Isabel Marant sneaker of her own) for flaunting the extravagant use of “animals who were beaten and skinned alive or cruelly farmed and killed,” and called the sneakers “moronic.”

Although neither Jay or Bey made a public response to PETA, through his Life+Times site, Jay quietly unveiled a behind-the-scenes video of the making of the “Brooklyn Zoo.” In the video, the designers showcase the care and detail that went into the sneaker’s production.  (Note: If you’re looking for an apology – this isn’t the video for you.)

Watch as the PMK design team explains the inspiration behind the “Brooklyn Zoo,” and gives a visual tour of the process from their shoe factory in Brooklyn.

Does this video alter or reinforce your opinion about Jay’s sneaks?  Sound off below!


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  1. Jonathan Sandusky

    March 19, 2013 at 12:26 PM

    That is messed up. It’s nothing to be proud of( having your shoe come from 9 different species). Something is wrong with these people.

  2. Ms M

    March 20, 2013 at 9:07 AM

    Nothing is wrong with these people or anyone else for that matter, If you people look back in your history the cave man used animal skin to keep warm and also used them for food. So I don’t understand what the big up roar is all about. You have to eat don’t you? Animals will be here before us and after us. So PETA get over it. Just take a look down at your feet and the coat that you wear on your back.

  3. nycgirl

    March 20, 2013 at 12:45 PM

    Ms M, I sincerely doubt any of these animals were killed for food or to provide warmth. Don’t be absurd. Their skins were cobbled together and sold as an extravagant “status symbol.” I think it’s sad that a beautiful creature like an elephant can wind up being part of an ugly shoe.

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